Dodge’s release of the special edition Macho Power Wagon played into the reigning ideas of sexuality and self-expression of the 1970s. The truck appealed to the uninhibited, flamboyant ’70s style while marketing itself as a traditionally masculine vehicle for macho men ā many advertisements for the Macho Power Wagon even featured attractive blonde women riding shotgun or even standing in the bed.
Beginning in 1977 and ending just a few years later in 1981, Dodge produced the Macho Power Wagon as a special Adult Toy version of its popular and utilitarian W150 pickup truck. All Macho Power Wagons featured eight special edition paint jobs, with the most common options being bright red or orange with a black stripe running along the bottom of the truck’s body. The pickups came stock with factory roll bars mounted behind the cabin, as well as a custom black-accented interior with special bench seats and a four-spoke sport steering wheel. Each Macho Power Wagon featured beefy 10-15 LT-B tires mounted on chrome or bright yellow special edition wheels.
The trucks were available with either a 318 cid V8 or a powerful and legendary 440 big block V8. Power steering was standard while locking front hubs meant drivers could switch between 4- and 2-wheel-drive depending on their needs. In addition to choosing between various color schemes, drivers had the option to purchase their Macho Power Wagon with either a 115- or 131-in wheelbase.
